Whether you’re a London local or a visitor, Fei Er Cottage is an essential stop for anyone craving an authentic Chinese meal coupled with a touch of modern flair. Located in the heart of London, this charming restaurant offers a delicious culinary journey through traditional Chinese cuisine, paired with contemporary creativity.
The Magic of Viral Marketing
@feiercottage ♬ original sound – Fei Er Cottage
Fei Er Cottage’s TikTok presence is nothing short of hilarious. Their videos, often filled with comedic sketches and playful interactions, never failed to make me laugh.
Advertisements can feel draining to sit through, no matter how brilliant the product – the solution, as Fei Er Cottage discovered, was to make adverts that provided some value outside of just informing the viewer about a service or product.
These light-hearted videos not only showcase the delightful dishes but also highlight the vibrant atmosphere of the restaurant. This clever use of social media has turned many viewers into customers, driving foot traffic and increasing visibility for both the restaurant and surrounding local businesses. It’s a perfect example of how humour and creativity can build a loyal customer base and support the local economy.
After so long – my “research” into their viral videos convicted me. I had to try the famous Dim Sum that was allegedly “the best hand made dumplings in London”.
Ambiance and Décor of Fei Er Cottage
When you step inside Fei Er Cottage, the aroma of authentic Chinese dishes greets you, promising to take your taste buds on a delightful journey. The décor at Fei Er Cottage is a harmonious blend of traditional Chinese aesthetics and modern design elements. The interiors are adorned with beautiful Chinese lanterns, intricate and elegant artwork. The seating arrangement felt intimate and private, something I really enjoy.
The lighting is soft and ambient, creating a cosy environment that makes you feel at home. The tables are elegantly set with fine China and stylish cutlery, adding a touch of sophistication to your dining experience. The restaurant also features a few private dining rooms for those who seek a more exclusive setting.
Fei Er Cottage is renowned for its meticulously crafted dishes that pay homage to classic recipes while incorporating fresh, high-quality ingredients. The menu is extensive, offering a wide range of dishes that cater to different tastes and dietary preferences. Whether you’re a fan of spicy Szechuan cuisine or prefer the subtle flavors of Cantonese dishes, Fei Er Cottage has something to tantalize your taste buds.
Starters
Begin your meal with an array of delectable starters that set the tone for what’s to come. The vegetable spring rolls are crispy and delightful, while the dumplings are steamed to perfection, offering a burst of flavour with every bite.
Main Courses
The main course selection at Fei Er Cottage is a testament to the chef’s expertise and passion for Chinese gastronomy. One of the standout dishes is the sliced beef and ox tongue in chilli sauce. The meal is succulent and flavorful, making it a must-try for any visitor.
For those who enjoy a bit of heat, the Szechuan hotpot is a fantastic choice. It features a rich, spicy broth filled with an assortment of meats, seafood, and vegetables. The flavors are bold and intense, making it a favorite among spice lovers. Another popular dish is the Kung Pao chicken, which combines tender pieces of chicken with crunchy peanuts, vibrant bell peppers, and a savory sauce that ties everything together.
Vegetarian diners will also find plenty of options to enjoy. The mapo tofu is a deliciously spicy dish that features soft tofu cooked in a flavorful sauce with minced vegetables. The stir-fried green beans with garlic and chili offer a simple yet satisfying option that showcases the natural flavours of the ingredients.
Desserts
No meal at Fei Er Cottage is complete without indulging in one of their delightful desserts. The mango pudding is a refreshing end to your meal, offering a creamy texture and a burst of fruity sweetness. The sesame balls, filled with red bean paste, provide a perfect balance of crispy and chewy textures, making them a popular choice among diners.
Exceptional Service
The staff are not only attentive and knowledgeable but also share a genuine enthusiasm for the food they serve. They are always ready to offer recommendations and explain the intricacies of each dish, enhancing the overall dining experience.
The restaurant’s commitment to excellent service is evident in the little details, such as the prompt refilling of water glasses and the timely arrival of each course. The staff are also accommodating of special requests and dietary restrictions, ensuring that every guest feels welcome and well-cared-for.
The menu was filled with tempting offers but I had to focus. I was here on a mission.
Are the dumpling’s worth getting hit by a car?
The glowing reviews on TripAdvisor speak volumes about Fei Er Cottage’s popularity. Guests frequently praise the welcoming and cosy atmosphere, along with the attentive and friendly staff. One reviewer mentioned, “Fei Er Cottage offers a delightful and authentic Chinese dining experience that I haven’t found anywhere else in London.” Another shared, “The flavours are fantastic, the ingredients are fresh, and the portions are generous.”
The positive feedback extends to their innovative marketing as well. Customers often mention how they, like me discovered the restaurant through its fun and engaging TikTok videos. “I found this gem on TikTok and decided to give it a try. The food was incredible, and the atmosphere was even better than I expected,” said one happy diner.
Reading reviews before I had came here made me genuinely excited to try the food – I braved the bustling crowds of London, poor train services and inconsistent British “summer” to be here, sat before the famous Dim Sums.
I bowed my head, and prayed – chopsticks to the side, ambient noise fading. The steam dancing gently, carrying whispers of ginger and soy, mingling with the warmth of freshly brewed tea.
I picked up a dumpling, its translucent skin revealing a hint of the treasures within. That first bite – a revelation – the tender dough yielding to a burst of succulent chicken, mingled with the sweet flavours melting on my tongue, a harmonious blend of savoury and sweet, with just a hint of umami.
Would I get hit by a car to take another bite?
No, getting hit by a car would hurt. Though I would make the short trip to this amazing restaurant again to enjoy this delight. It may just be the best hand made dumplings in London.
A Must-Visit Destination
Whether you’re a London local or a visitor, Fei Er Cottage is a must-visit for anyone seeking an authentic Chinese meal and a good laugh. Their unique blend of traditional cuisine and modern marketing makes for a memorable dining experience. So next time you’re in London, make sure to stop by Fei Er Cottage and enjoy the delicious food, warm atmosphere, and perhaps even a TikTok-worthy moment.
